teleservices
to the non-profit sector including ● the performing arts ● education ● charities ● galleries ● museums ● and many others
Selling subscriptions through telemarketing is one of the most efficient and effective ways of converting single ticket buyers to
subscribers, reactivating lapsed subscribers, and maximising the renewal rate of current subscribers. It is often the only part of
a marketing plan where there is direct interaction with your patrons; telemarketing generates the sales that other channels cannot
close and stimulates interest in your organization and its season.
"Alberta Ballet has been partnering with Sfz to conduct our annual subscriber telemarketing campaign since 2006. Sfz undertook a
strategic review of our client base and worked with us to define our target audience and sales strategies. We have experienced a
78% growth in our subscription base over the last eight years and their professionalism and attention to detail has played an
integral part in the growth of our success. We would highly recommend them."
Alison Geskin,
Director, Development and Communications,
Alberta Ballet
Director, Development and Communications,
Alberta Ballet
